Y. Charles Zhang

PUBLICATIONS


Batra, Rajeev, Y. Charles Zhang, Nilüfer Z. Aydinoğlu and Fred M. Feinberg (2017), “Positioning Multi-Country Brands: The Impact of Variation in Cultural Values and Competitive Set”, Journal of Marketing Research, 54 (6), 914-31. [pdf]


Huang, Yunhui* and Y. Charles Zhang* (2016), “The Out of Stock (OOS) Effect on Choice Shares of Available Alternatives”, Journal of Retailing, 92, 13-24. * Equal authorship [pdf]


Zhang, Y. Charles and Norbert Schwarz (2013), "The Power of Precise Numbers: A Conversational Logic Analysis", Journal of Experimental Social Psychology, 49, 5, 944-6. [pdf]


Zhang, Y. Charles and Norbert Schwarz (2012), “How and Why One Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions”, Journal of Consumer Research, 39, 2, 248-59.[pdf]




© Charles Zhang 2012-2015